VMworld 2016

y:m design were invited to create a full customer journey for VMworld 2016: a 3.5 day convention for over 22,000 delegates covering the whole Mandalay Bay Resort Las Vegas and 10,000 delegates covering halls of the Fira Barcelona. Working with multiple stakeholders, we realised their briefs, while interpreting the style guide, we realised their briefs while interpreting the style guide to give cohesive and engaging environments throughout the whole event.